Optimized Content will help your website get found!

As search engines continue to perfect their algorithm it is becoming more and more important to have quality and optimized content posted online about your business. To be on top of the competition you should have someone dedicated to created articles and customized postings created online and linking back to your url.

Below are a few standard types of content you should consider publishing online:

Blog post: Original, quality SEO blog post content for your target market that includes: Good keywords; post tags; heading tags (h1, h2, h3, etc.) for usability and SEO; meta title tags, description interlinking of pages and posts, optimized signature, geo-targeting with Google Maps , embedded videos and optimized images

Optimized website content: original, quality optimzed content for your target market that includes: Good keywords; post tags; heading tags (h1, h2, h3, etc.) for usability and SEO; meta tags, description interlinking of pages and posts, optimized signature, geo-targeting with Google Maps, embedded videos and optimized images.

Getting “found” online is the end goal of all your content and SEO initiatives, the result should be your conversion of these visitors into clients. And it really wasn’t that long ago that you could effectively grow your business or share your ideas online by interrupting prospective customers with “push” methods such as advertising, cold calling or email spam. But by now business people have grown quite weary of being targeted by outbound marketing and promotions, and technologies have also become far better at blocking these methods.

Businesses and people in general have also changed the way that they shop and learn, primarily utilizing search engines, social networking sites and blogs to find the information that they need as well as a type of validation for choosing products and services. Inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn.

Come up with cool ideas and be creative with your content, you may write 10 articles and only one could be popular. This one popular article could spread all over the net and make you hugely succesful. Trial and error is the key and never giving up.

Continue to write new content and go back and revise previous content, make yourself a schedule of when you will work on this as it will take the majority of your time to be successful.

Don't just create the content and post it once, share it in as many places as possible, there is no rule of how many places you can place your article, so go nuts and spread it everywhere.

As your traffic continues to increase, make sure you track which methods work and which ones don't as this will help you save alot of time in the long run and allow you to focus on the important steps that will bring the best results.

Paramount Web is a content-focused SEO company. We write for businesses then optimize for search engines – always in that order. We offer optimized content services for your website.

Proper Keyword Research = Improved Rankings

“Keywords” is probably the most mentioned word when it comes to ranking websites online. Depending on how many other companies are using the same keyword and how thoroughly they have setup their website, achieving the #1 spot may be a daunting task.

Many marketing and seo consultants have started focusing on less competitive keywords in order to get guaranteed #1 rankings for their clients websites. There is no point in spending time and energy on ranking a website if the keyword you are using is not searched by potential customers. There should be at a very least a few hundred searches to make a “keyword” important enough to include in your website strategy.

In order to research the best keywords there are a few steps you can take:

#1 Look at what your competition is using by going to their website and clicking “view source” which will bring up their meta tags, make sure to do this on all the pages.

#2 Using the Google keyword tool type phrases you think are relevant and it will bring up similar keyword searches in that category. Also other keyword suggestion tools are out there that can do the same.

#3 Research online about the industry you are focusing and recent trends that will tell you about new topics that can be focused on.

#4 Determine what cities or geographical areas you want to target as you want to target the right audience not some one in another country or state.

Once you have compiled a list of keywords, you need to disperse them throughout the site and tweak each individual page. Meta tags are important and each different page should have an individual title. For example if i do plumbing and heating in Toronto, one page should be titled “Toronto Plumbing” and another page should be named “Toronto heating”. That way you don't repeat the same keyword over and over and at the same make your site available to as many keywords as possible.

At this point you should also optimize the content to match each page that is named uniquely and make sure your content is related to that title. Content is probably the most relevant thing you can include in your website as search engine crawlers love content especially when it is unique and fresh.

After that you should add a sitemap to your website as well as google analytics to your site in order to be able to view what people search to find you and where they came from.

Link building is what comes next as the more websites that link to you, the more your chances are of being recognized and ranking on top of the list. Make sure to be selective about who links to you and make sure they are related to what you do. You can also create free listing in several directories online, setup social media sites, and other methods of getting a link back to your site.

Following these simple steps will most certainly increase your site value and help you generate steady income from the site. We hope this was helpful and good luck with your seo campaigns! If you prefer to leave this task to professionals with years of experience Paramount Web can implement these strategies as part of it's Web Design Packages.

11 Easy SEO Steps

#1 Clean Page Structure

Makeing sure your website is easy to read and crawl by bots is an important factor in how you will be ranked within search engines. Depending on how your site was initially built, you may want to look into a redesign and clean up the code to avoid any issues. Your page should also load quickly and easily without any flash or pop up banners.

#2 Content Optimization

Your content and keyword density will be a very important factor in your long term partnership with search engines and making sure you have unique and well written text is a super bonus that will put you to the top. If you want your website to come up under a certain search criteria then obviously it will be to your benifit to learn everything you can about the topic and even become an expert in order to provide content that is more relevant than other sites offering the same. Not only should your content be well formatted and keyword friendly, it should also be appealing to users, make sure you read through it properly and put yourself in the position of someone who needs this information. Linking your pages together will most definitely help search engine crawlers as well as users jump around to different pages of your website and thus increasing the activity within your site.

#3 Link Building

Links are a huge factor in determine your website relevance. The more links you have the better, many websites will "exchange" links with each other in order to gain ranking which is good however the best links are the ones that are "one way" and "free". Search engines will give you a bonus for one way links because usually it means that your content is high quality and that someone is willing to share your content for free because it is relevant. Other great ways of creating back links to your site are posting articles, forums, and commenting in other areas online.

#4 Social Media

It makes sense that search engines look online to find relevant information so obviously having your own social media profiles is a huge advantage to makeing your site content relevant. Make sure to complete your profile and post as much information as possible about the business with links to articles you previously created, blogs and anything related to your website. Now what is good about social media is that you can build followers and that is where it can literally go viral, asking all your friends or followers to post a comment about something on your page will most definitely give you a boost on the related keyword. The earlier you turn your business website into a topic in social media sites the better.

#5 Tagging photos

Tagging photos is a simple task for any web designer, using a software like dreamweaver you can just click on the photo and insert the text that easily. This will help you target keywords and potentially have your image come up in Google photos. Many businesses have capitalized on this technique and have braught massive amounts of traffic using this strategy. Each photo should target only one phrase ex: your-keyword-here. Google also recommends using .png format for all your site images.

#6 Google Analytics

This may not be the best way to improve your rankings but it sure will give you some bonus points from Google. Implementing all the Google products into your website is highly recommended. Like any other marketing campaign, it is important to know who your clients are and how they found you in order to determine if a campaign is working. Google Analycits will do this with the utmost precision by telling you exactly where users come from how they found you and much more!

#7 Sitemap

A sitemap is a great add on to your site that again will make you stand out from the competition. It will explain all the pages and make it easier for search engine bots to index your pages. For more information on creating a sitemap, see How to create a sitemap in 5 minutes which will explain how to implement one into your site.

#8 404 page

Don’t forget to set up an effective custom not found page (404 error page) before launching your site. This is very important to have in place becuase many people may be clicking on search results that link to pages on the site that have just been moved or deleted.

#9 CMS

With larger sites, CMS is a key functionality to have for properly updating content and tweaking the site. As the internet moves faster and faster it is no longer viable to be spending hours editing hundreds of pages one by one, it should be done within a few clicks to save time and money.

#10 Pick the right domain

This may be too late however a keyword friendly domain can be a great way to maximize your website ranking. Many online businesses have capitalized on this technique by purchasing hundreds of different domains and deploying various sites online. If you are able to properly manage the sites this is a great way to create a residual amount of traffic.

#11 Videos

Videos are becoming more popular and websites who want to stay com,petitive should create one and syndicate it online. Creating the video is farely easy it can be done within an hour using windows movie maker or other online free video creation sites. Upload your video to all the video sharing websites and make sure to include some content with a link back to your website.

PAramount Web has a team of web experts ready to take on your SEO project and help you grow online, view our packages here.

Proper Keyword Research = Improved Rankings

“Keywords” is probably the most mentioned word when it comes to ranking websites online. Depending on how many other companies are using the same keyword and how thoroughly they have setup their website, achieving the #1 spot may be a daunting task.

Many marketing and seo consultants have started focusing on less competitive keywords in order to get guaranteed #1 rankings for their clients websites. There is no point in spending time and energy on ranking a website if the keyword you are using is not searched by potential customers. There should be at a very least a few hundred searches to make a “keyword” important enough to include in your website strategy.

In order to research the best keywords there are a few steps you can take:

#1 Look at what your competition is using by going to their website and clicking “view source” which will bring up their meta tags, make sure to do this on all the pages.

#2 Using the Google keyword tool type phrases you think are relevant and it will bring up similar keyword searches in that category. Also other keyword suggestion tools are out there that can do the same.

#3 Research online about the industry you are focusing and recent trends that will tell you about new topics that can be focused on.

#4 Determine what cities or geographical areas you want to target as you want to target the right audience not some one in another country or state.

Once you have compiled a list of keywords, you need to disperse them throughout the site and tweak each individual page. Meta tags are important and each different page should have an individual title. For example if i do plumbing and heating in Toronto, one page should be titled “Toronto Plumbing” and another page should be named “Toronto heating”. That way you don't repeat the same keyword over and over and at the same make your site available to as many keywords as possible.

At this point you should also optimize the content to match each page that is named uniquely and make sure your content is related to that title. Content is probably the most relevant thing you can include in your website as search engine crawlers love content especially when it is unique and fresh.

After that you should add a sitemap to your website as well as google analytics to your site in order to be able to view what people search to find you and where they came from.

Link building is what comes next as the more websites that link to you, the more your chances are of being recognized and ranking on top of the list. Make sure to be selective about who links to you and make sure they are related to what you do. You can also create free listing in several directories online, setup social media sites, and other methods of getting a link back to your site.

Following these simple steps will most certainly increase your site value and help you generate steady income from the site. We hope this was helpful and good luck with your seo campaigns! If you prefer to leave this task to professionals with years of experience Paramount Web can implement these strategies as part of it's Web Design Packages.

Stationary design for my business?

Why Do I need a Stationary design for my business?

If you're starting a business, you need a stationery design and a website.

All this means you need to design a logo immediately, business card, envelope and letterhead.

A lot of small businesses start out without it, and it makes the business look unprofessional and as if it does'nt have a vision, but this can be changed...

Services or products may wind up being modified to better match customers wants or needs. New product and service lines may get developed. You may discover, after you start making sales and talking to customers, that you're doing things in a developing way. You may be serving a different type of client than you'd originally envisioned—or solving problems you had to face with your business but you did'nt do it before because you were not well organized and prepared.

Starting out your business with your logo, stationery, and marketing materials all perfectly designed can certainly composed your brand building process and give a much professional and quality appearance to your business.

Why??? why to spend on it?

See it as an investment in your business, to atract new clients and give a better image and service to the existing ones.

You will get much better results.

For more information give us a call: 877 455 4132

http://pwebco.com

Why Choose Paramount Web?

Paramount Web employs a young, diverse and talented team of individuals who have a common goal of providing excellent service and ongoing client relation management.

When you work with our team, you will notice this sense of reliability and trust. We are easy to reach and easy to deal with. Our goal is to help you succeed and our free consultation approach allows us to understand your business to better your future results.

Unlike other companies we strive to not only build you a great website but to also better your online exposure through blogs, videos and social media campaigns.

Unfortunately there are many gimmicks out there that promise instant results and unrealistic results. We guarantee results by doing it right from the beginning: building an SEO friendly website for your business as well as employee the necessary tools that search engines use to rank websites.


Feel free to browse Paramount Web's Portfolio here.

Paramount Web was founded in 2001 as a service provider of small business logo design solutions.

Because most start up companies require a logo, this gives us the ability to fulfill this branding need but also allows us to see first hand how a business can expand from zero. We like being at the right place at the right time to see how small businesses evolve.

Many of our clients who are satisfied with their logo have continued to work with us on all their design, web, and advertising projects.

Since its inception, Paramount Web has continued to perfect existing products as well as grow into new markets such as web design & SEO.

Paramount Web is by far the first company to offer web design but has managed to break through to the small business market place. This is all thanks to the development of a web package called "Web Advanced" that any small or medium size business can afford but at the same time offering the the exposure of a big business. 

Surprisingly enough, this package only costs $199 to get setup and delivery of the initial website is only 7 days. Many of our clients are amazed at how we combine expertise, design, and technology. 

As far as promoting the website locally, this is included on a subscription basis of only $49 monthly. This fee includes a wide variety of features including: site maintenance, social media profile creation, youtube videos, blogging, site analytics and much more! See package details. 

We have come to realize that this package is the perfect solution of businesses who need a website or those who have a website and want to increase their results. In many cases the website will begin showing up in Google searches within only a few months. Maximum results are obtained continuously over a long term basis. As a long term partnership we offer regular maintenance and continued updating of our clients website to ensure that the sites always come up before the competition.

Paramount Web also employs a great Sales and Support team that is driven on respect, positive attitude and perfection when it comes to dealing with phone calls. If you don't believe us call 877-455-4132 and see for yourself.

MONTREAL LOGO DESIGNER

THE IMPORTANCE OF A LOGO – Montreal Logo Designer


A logo is the symbol of your company, an effective logo will change how people view your business. It will brace your brand and set your company appearance .

The common adaptation of the logo is a key element used in the identification and advertising of a product or service.

A logo symbolizes your company and implement an image nothing else can provide.

First of all, The logo has to tie something that it is easy to remember and sticks
to the mind and the logo forces customer to remember you.

The Color also plays an important role to capture the eyes of viewers. The color has to be catchy but not clumsy for the logo. Finding the color for your logo can be hard at times to separate yourself from the competition that may have a similar logo or color. Just check the colors and see what you like or better yet do an overview with customers and engage with them on the best color for your business logo.

Logo should be custom and designed by a professional logo designer. It is the best way to make a good first impression. You have just an instant to attract the attention and to make a first impression. In many ways first impression depends on your logo. Successful marketing of your business starts with a successful corporate identity.

At Montreal Logo Designer, we strive to make this happen for your business. Call us today or visit our website MontrealLogoDesigner.com

How to increase your site popularity

It's not easy to find quality websites these days. The web is cluttered with all sorts of junk and it's not easy to find what you want. Now imagine yourself as a website owner, how to you break through all that junk?

Here are few ways that can help you accomplish this task:

#1 Quality Design. The first thing to remember is that anyone who finds your website needs to be impressed or else you can be sure they will never return. A website that looks amazing can have a much better ROI than a website that has 10 times more traffic but looks like it was made in 1982. Finding a creative design for your business is not that hard! Check out our web templates>>> Overall it should be clean professional, easy to navigate and always put yourself fin the visitors shoes.

#2 Easy to Reach you. If a user find your website and is interested in contacting you, how easy is it for him to do that? It maybe easy for you to find the contact page but make sure it is 10 times easier for the person visiting the website or they will get easily frustrated and leave. Unless you need to gather specific information about the user initially, try and keep the form short and simple: Contact Name, Email, Phone, Message.

#3 Social Media Marketing. As the web continues to grow, search engines are looking for new ways to rank websites and popularity. Optimizing your own website is important yes but don't neglect important sites that get a massive amount of traffic like Facebook, Twitter and Youtube. Start by creating accounts on all the Social Media sites you can find, then develop content that you can post on there to get feedback about your projects or topics. You will be surprised at how fast it can grow.

#4 Good Hosting. Have you ever gone to a website that took literally 10 minutes to load? Did it remind you of dial up internet? Yes we agree 100%. Not only do you need reliable hosting for your website, but also make sure that they are easy to reach. Make sure the company you go with is easy to reach either by phone, email, or live chat. Make a test call to inquire about their services, if it takes too long to answer, this could become a problem in the future when you need help.

PAramount Web offers Hosting, SMM, and Quality Web Design services at an incredible low cost of only $199 to setup. Visit use for full details: http://pwebco.com/web_design.html

Paramount Web : Best Web & Graphic Design in Canada

Paramount Web - About Us

Located in the rustic city of Montreal in Canada, Paramount Web is one of the best web designing firms in the country. With over 10 years of extensive experience, in the field of creating or rather, evolving websites for various businesses, from an industry, the company is constantly growing. Its extensive client base is the biggest proof of the excellent services, in the field of web designing provided by Paramount Web. Their services are extended across the globe and in every sector. In this competitive age, it is very important that you establish your identity and it is done, best by presenting to your clients, a well managed and designed website.

Paramount Web ensures commitment towards, timely delivery of services and establishing, a long lasting relation with its clients. They help you design your website and their team of qualified designers will provide constant support in building and modifying it, for you. Every customer demand is adhered to, with utmost care and professional approach. Their varied client base is proof of the creativity, online solutions and the team work that the company puts together.


Paramount ensures that a personal media consultant is assigned to every client, so that, the entire experience of designing and evolving the website is tailor made and personalised. Whether, you are looking out for logo designs, print designs, layouts, web designs, Search Engine Optimization, mobile web development or video montage marketing, there are packages for all the services that can be availed at Paramount Web.

Every client who approaches Paramount Web can receive a free consultation. The clients can fix up appointments with the media consultant and discuss the requirements and preferences with them. Depending on this, you will be given a brief on the type of website designing, that can be used and the various other features, which can be incorporated. There will also, be an estimate quote that shall be provided to give you, an idea of the cost estimates, for the entire services. This is a feature that only, few companies provide and it can prove to be very advantageous to most clients.

If you already, have fully operational and designed website, their team of experts can help you add, more features to it. Besides these, you can also procure their marketing services or SEO services, so that, you have a top ranking website. Most businesses understand the importance of SEO, as it contributes largely to improving sales. Paramount Web works towards the feature to increase your profits, at very affordable charges, for their products and services.

Business card designing services are also, provided in addition, to the various other products and packages. Throughout, the process of designing, client’s feedback, suggestions for improvement and other tips are taken into account. One view at the website and you will get an idea about the quality of work, they provides. At Paramount Web customer satisfaction is of top priority and they ensure a quick turnaround time to all customer queries. Get a free quote today, to understand their specialized services. 

What are the Benefits of Online Marketing?

Online marketing offers a fast, inexpensive alternative to traditional marketing. Online campaigns have the ability to be easily tracked, measured, and optimized to deliver the highest return on investment(ROI).


Popular methods of Online Marketing are Pay Per Click, Search Engine Optimization, and Social Media Marketing.


Why Choose Paramount Web For Your Online Promotions?


Paramount Web uses a Multi-Chanel approach that allows us to deliver high quality leads for your business at a minimal cost.


Our team of marketing experts can help your business create and achieve goals that may seem impossible at first to believe. 


We also know that every business is unique that is why we approach every online marketing project with a different strategy to fit the individual needs of our clients.


It can be done! Let us help you surpass your goals and reach knew heights.


Visit our website at www.pwebco.com for more details.

Paramount Web - Our Services

Paramount Web is located in the beautiful cultural city of Montreal, QC. You can visit our online website at www.pwebco.com

Branding Solutions

We are a vision focused company that helps businesses create a strong image and presence through logo design and other branding services. – ViewLogo Design Packages

Print Design

Many companies who create a new logo or redesign an existing one will often need print design to match the logo. Our team creates superb designs such as Flyers, Brochures, Business Cards, Door Hangers, Postcards, Posters, and more. – Request a Free Quote

Web Design

As far as web design goes, we consider ourselves a results focused web design company with competitive pricing and seo friendly web solutions. – Compare Web Design Plans

Marketing

We help clients get found online mainly through a variety of online services such as: Search Engine Optimization(SEO), Social Media Marketing, Youtube Video Marketing, Article Creation, Link Building, and more… - View our services

Paramount Web has over 15 years of combined experience in the services listed above and can help your business with any type of project whatever your location may be.

Top 10 Ways to increase your PR ranking

1: Use a proper meta tag with lots of keyword tags. Make sure to diversify your keywords and don’t be too repetitive.

2: Include high quality information on your website. As they say content is king, the more the better and make sure too update frequently.

3: Submit your website too as many directories as possible, this should be done on an ongoing basis.

4: Submit your website to Google and other search engines on a monthly basis.

5: Exchange links with other similar online sites.

6: Translate your website into more than one language.

7: Give each page on your website an individual name.

8: Use a short domain name, Google does not like long domains.

9: Clean out any useless code.

10: Sign up to all the social networking sites and post content as much as possible.

Top 10 Ways to increase your PR ranking provided by Paramount Web

Paramount Web releases 22 New awesome website templates for 2012

Paramount Web is glad to announce 22 new templates added to our website which you can get for only $199 when signing up for monthly web plan - view plans here.


View the templates


Any business that wants to get a website or revamp their existing site should take advantage of this offer.


These high quality designs will make your business look professional and are specialized optimized to convert users into buyers.


Feel free to browse our templates and give us some feedback.

What do customers expect from a web design company

The most important factor or requirement in a satisfied web design customer is the return on investment, they want to gain customers from the transaction.

A website owner needs to utilize the website to convert clients and  increase overall profit for the company.

As the internet grows rapidly, the need for more attractive designs are also important.

Below are 15 tips for a better web design:

The website should be built in a reasonable time frame based on the size of project

The web designer should put himself in the shoes of the business too create a successful design

The website should be equipped with the latest coding/technology

The website should look appealing and convince the user to make a decision(like buy the product or service)

Research should be conducted as per the relevance of the business and what are the best keywords to target for online ranking.

The web designer should lead the way and provide suggestions as to the design and features of the site.

The website should not contain too much flash as this can slow down the load time and hurt overall search engine rankings

The website should have eye catching graphic design

The website should include some type of regular maintenance

ParamountWeb is a leader in online web design and offers high quality services for any type of business, contact us today for a free estimate – 877-455-4132