11 Easy SEO Steps

#1 Clean Page Structure

Makeing sure your website is easy to read and crawl by bots is an important factor in how you will be ranked within search engines. Depending on how your site was initially built, you may want to look into a redesign and clean up the code to avoid any issues. Your page should also load quickly and easily without any flash or pop up banners.

#2 Content Optimization

Your content and keyword density will be a very important factor in your long term partnership with search engines and making sure you have unique and well written text is a super bonus that will put you to the top. If you want your website to come up under a certain search criteria then obviously it will be to your benifit to learn everything you can about the topic and even become an expert in order to provide content that is more relevant than other sites offering the same. Not only should your content be well formatted and keyword friendly, it should also be appealing to users, make sure you read through it properly and put yourself in the position of someone who needs this information. Linking your pages together will most definitely help search engine crawlers as well as users jump around to different pages of your website and thus increasing the activity within your site.

#3 Link Building

Links are a huge factor in determine your website relevance. The more links you have the better, many websites will "exchange" links with each other in order to gain ranking which is good however the best links are the ones that are "one way" and "free". Search engines will give you a bonus for one way links because usually it means that your content is high quality and that someone is willing to share your content for free because it is relevant. Other great ways of creating back links to your site are posting articles, forums, and commenting in other areas online.

#4 Social Media

It makes sense that search engines look online to find relevant information so obviously having your own social media profiles is a huge advantage to makeing your site content relevant. Make sure to complete your profile and post as much information as possible about the business with links to articles you previously created, blogs and anything related to your website. Now what is good about social media is that you can build followers and that is where it can literally go viral, asking all your friends or followers to post a comment about something on your page will most definitely give you a boost on the related keyword. The earlier you turn your business website into a topic in social media sites the better.

#5 Tagging photos

Tagging photos is a simple task for any web designer, using a software like dreamweaver you can just click on the photo and insert the text that easily. This will help you target keywords and potentially have your image come up in Google photos. Many businesses have capitalized on this technique and have braught massive amounts of traffic using this strategy. Each photo should target only one phrase ex: your-keyword-here. Google also recommends using .png format for all your site images.

#6 Google Analytics

This may not be the best way to improve your rankings but it sure will give you some bonus points from Google. Implementing all the Google products into your website is highly recommended. Like any other marketing campaign, it is important to know who your clients are and how they found you in order to determine if a campaign is working. Google Analycits will do this with the utmost precision by telling you exactly where users come from how they found you and much more!

#7 Sitemap

A sitemap is a great add on to your site that again will make you stand out from the competition. It will explain all the pages and make it easier for search engine bots to index your pages. For more information on creating a sitemap, see How to create a sitemap in 5 minutes which will explain how to implement one into your site.

#8 404 page

Don’t forget to set up an effective custom not found page (404 error page) before launching your site. This is very important to have in place becuase many people may be clicking on search results that link to pages on the site that have just been moved or deleted.

#9 CMS

With larger sites, CMS is a key functionality to have for properly updating content and tweaking the site. As the internet moves faster and faster it is no longer viable to be spending hours editing hundreds of pages one by one, it should be done within a few clicks to save time and money.

#10 Pick the right domain

This may be too late however a keyword friendly domain can be a great way to maximize your website ranking. Many online businesses have capitalized on this technique by purchasing hundreds of different domains and deploying various sites online. If you are able to properly manage the sites this is a great way to create a residual amount of traffic.

#11 Videos

Videos are becoming more popular and websites who want to stay com,petitive should create one and syndicate it online. Creating the video is farely easy it can be done within an hour using windows movie maker or other online free video creation sites. Upload your video to all the video sharing websites and make sure to include some content with a link back to your website.

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