“Keywords” is probably the most mentioned word when it comes to ranking websites online. Depending on how many other companies are using the same keyword and how thoroughly they have setup their website, achieving the #1 spot may be a daunting task.
Many marketing and seo consultants have started focusing on less competitive keywords in order to get guaranteed #1 rankings for their clients websites. There is no point in spending time and energy on ranking a website if the keyword you are using is not searched by potential customers. There should be at a very least a few hundred searches to make a “keyword” important enough to include in your website strategy.
In order to research the best keywords there are a few steps you can take:
#1 Look at what your competition is using by going to their website and clicking “view source” which will bring up their meta tags, make sure to do this on all the pages.
#2 Using the Google keyword tool type phrases you think are relevant and it will bring up similar keyword searches in that category. Also other keyword suggestion tools are out there that can do the same.
#3 Research online about the industry you are focusing and recent trends that will tell you about new topics that can be focused on.
#4 Determine what cities or geographical areas you want to target as you want to target the right audience not some one in another country or state.
Once you have compiled a list of keywords, you need to disperse them throughout the site and tweak each individual page. Meta tags are important and each different page should have an individual title. For example if i do plumbing and heating in Toronto, one page should be titled “Toronto Plumbing” and another page should be named “Toronto heating”. That way you don't repeat the same keyword over and over and at the same make your site available to as many keywords as possible.
At this point you should also optimize the content to match each page that is named uniquely and make sure your content is related to that title. Content is probably the most relevant thing you can include in your website as search engine crawlers love content especially when it is unique and fresh.
After that you should add a sitemap to your website as well as google analytics to your site in order to be able to view what people search to find you and where they came from.
Link building is what comes next as the more websites that link to you, the more your chances are of being recognized and ranking on top of the list. Make sure to be selective about who links to you and make sure they are related to what you do. You can also create free listing in several directories online, setup social media sites, and other methods of getting a link back to your site.
Following these simple steps will most certainly increase your site value and help you generate steady income from the site. We hope this was helpful and good luck with your seo campaigns! If you prefer to leave this task to professionals with years of experience Paramount Web can implement these strategies as part of it's Web Design Packages.
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