Optimized Content will help your website get found!

As search engines continue to perfect their algorithm it is becoming more and more important to have quality and optimized content posted online about your business. To be on top of the competition you should have someone dedicated to created articles and customized postings created online and linking back to your url.

Below are a few standard types of content you should consider publishing online:

Blog post: Original, quality SEO blog post content for your target market that includes: Good keywords; post tags; heading tags (h1, h2, h3, etc.) for usability and SEO; meta title tags, description interlinking of pages and posts, optimized signature, geo-targeting with Google Maps , embedded videos and optimized images

Optimized website content: original, quality optimzed content for your target market that includes: Good keywords; post tags; heading tags (h1, h2, h3, etc.) for usability and SEO; meta tags, description interlinking of pages and posts, optimized signature, geo-targeting with Google Maps, embedded videos and optimized images.

Getting “found” online is the end goal of all your content and SEO initiatives, the result should be your conversion of these visitors into clients. And it really wasn’t that long ago that you could effectively grow your business or share your ideas online by interrupting prospective customers with “push” methods such as advertising, cold calling or email spam. But by now business people have grown quite weary of being targeted by outbound marketing and promotions, and technologies have also become far better at blocking these methods.

Businesses and people in general have also changed the way that they shop and learn, primarily utilizing search engines, social networking sites and blogs to find the information that they need as well as a type of validation for choosing products and services. Inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn.

Come up with cool ideas and be creative with your content, you may write 10 articles and only one could be popular. This one popular article could spread all over the net and make you hugely succesful. Trial and error is the key and never giving up.

Continue to write new content and go back and revise previous content, make yourself a schedule of when you will work on this as it will take the majority of your time to be successful.

Don't just create the content and post it once, share it in as many places as possible, there is no rule of how many places you can place your article, so go nuts and spread it everywhere.

As your traffic continues to increase, make sure you track which methods work and which ones don't as this will help you save alot of time in the long run and allow you to focus on the important steps that will bring the best results.

Paramount Web is a content-focused SEO company. We write for businesses then optimize for search engines – always in that order. We offer optimized content services for your website.

Proper Keyword Research = Improved Rankings

“Keywords” is probably the most mentioned word when it comes to ranking websites online. Depending on how many other companies are using the same keyword and how thoroughly they have setup their website, achieving the #1 spot may be a daunting task.

Many marketing and seo consultants have started focusing on less competitive keywords in order to get guaranteed #1 rankings for their clients websites. There is no point in spending time and energy on ranking a website if the keyword you are using is not searched by potential customers. There should be at a very least a few hundred searches to make a “keyword” important enough to include in your website strategy.

In order to research the best keywords there are a few steps you can take:

#1 Look at what your competition is using by going to their website and clicking “view source” which will bring up their meta tags, make sure to do this on all the pages.

#2 Using the Google keyword tool type phrases you think are relevant and it will bring up similar keyword searches in that category. Also other keyword suggestion tools are out there that can do the same.

#3 Research online about the industry you are focusing and recent trends that will tell you about new topics that can be focused on.

#4 Determine what cities or geographical areas you want to target as you want to target the right audience not some one in another country or state.

Once you have compiled a list of keywords, you need to disperse them throughout the site and tweak each individual page. Meta tags are important and each different page should have an individual title. For example if i do plumbing and heating in Toronto, one page should be titled “Toronto Plumbing” and another page should be named “Toronto heating”. That way you don't repeat the same keyword over and over and at the same make your site available to as many keywords as possible.

At this point you should also optimize the content to match each page that is named uniquely and make sure your content is related to that title. Content is probably the most relevant thing you can include in your website as search engine crawlers love content especially when it is unique and fresh.

After that you should add a sitemap to your website as well as google analytics to your site in order to be able to view what people search to find you and where they came from.

Link building is what comes next as the more websites that link to you, the more your chances are of being recognized and ranking on top of the list. Make sure to be selective about who links to you and make sure they are related to what you do. You can also create free listing in several directories online, setup social media sites, and other methods of getting a link back to your site.

Following these simple steps will most certainly increase your site value and help you generate steady income from the site. We hope this was helpful and good luck with your seo campaigns! If you prefer to leave this task to professionals with years of experience Paramount Web can implement these strategies as part of it's Web Design Packages.

11 Easy SEO Steps

#1 Clean Page Structure

Makeing sure your website is easy to read and crawl by bots is an important factor in how you will be ranked within search engines. Depending on how your site was initially built, you may want to look into a redesign and clean up the code to avoid any issues. Your page should also load quickly and easily without any flash or pop up banners.

#2 Content Optimization

Your content and keyword density will be a very important factor in your long term partnership with search engines and making sure you have unique and well written text is a super bonus that will put you to the top. If you want your website to come up under a certain search criteria then obviously it will be to your benifit to learn everything you can about the topic and even become an expert in order to provide content that is more relevant than other sites offering the same. Not only should your content be well formatted and keyword friendly, it should also be appealing to users, make sure you read through it properly and put yourself in the position of someone who needs this information. Linking your pages together will most definitely help search engine crawlers as well as users jump around to different pages of your website and thus increasing the activity within your site.

#3 Link Building

Links are a huge factor in determine your website relevance. The more links you have the better, many websites will "exchange" links with each other in order to gain ranking which is good however the best links are the ones that are "one way" and "free". Search engines will give you a bonus for one way links because usually it means that your content is high quality and that someone is willing to share your content for free because it is relevant. Other great ways of creating back links to your site are posting articles, forums, and commenting in other areas online.

#4 Social Media

It makes sense that search engines look online to find relevant information so obviously having your own social media profiles is a huge advantage to makeing your site content relevant. Make sure to complete your profile and post as much information as possible about the business with links to articles you previously created, blogs and anything related to your website. Now what is good about social media is that you can build followers and that is where it can literally go viral, asking all your friends or followers to post a comment about something on your page will most definitely give you a boost on the related keyword. The earlier you turn your business website into a topic in social media sites the better.

#5 Tagging photos

Tagging photos is a simple task for any web designer, using a software like dreamweaver you can just click on the photo and insert the text that easily. This will help you target keywords and potentially have your image come up in Google photos. Many businesses have capitalized on this technique and have braught massive amounts of traffic using this strategy. Each photo should target only one phrase ex: your-keyword-here. Google also recommends using .png format for all your site images.

#6 Google Analytics

This may not be the best way to improve your rankings but it sure will give you some bonus points from Google. Implementing all the Google products into your website is highly recommended. Like any other marketing campaign, it is important to know who your clients are and how they found you in order to determine if a campaign is working. Google Analycits will do this with the utmost precision by telling you exactly where users come from how they found you and much more!

#7 Sitemap

A sitemap is a great add on to your site that again will make you stand out from the competition. It will explain all the pages and make it easier for search engine bots to index your pages. For more information on creating a sitemap, see How to create a sitemap in 5 minutes which will explain how to implement one into your site.

#8 404 page

Don’t forget to set up an effective custom not found page (404 error page) before launching your site. This is very important to have in place becuase many people may be clicking on search results that link to pages on the site that have just been moved or deleted.

#9 CMS

With larger sites, CMS is a key functionality to have for properly updating content and tweaking the site. As the internet moves faster and faster it is no longer viable to be spending hours editing hundreds of pages one by one, it should be done within a few clicks to save time and money.

#10 Pick the right domain

This may be too late however a keyword friendly domain can be a great way to maximize your website ranking. Many online businesses have capitalized on this technique by purchasing hundreds of different domains and deploying various sites online. If you are able to properly manage the sites this is a great way to create a residual amount of traffic.

#11 Videos

Videos are becoming more popular and websites who want to stay com,petitive should create one and syndicate it online. Creating the video is farely easy it can be done within an hour using windows movie maker or other online free video creation sites. Upload your video to all the video sharing websites and make sure to include some content with a link back to your website.

PAramount Web has a team of web experts ready to take on your SEO project and help you grow online, view our packages here.

Proper Keyword Research = Improved Rankings

“Keywords” is probably the most mentioned word when it comes to ranking websites online. Depending on how many other companies are using the same keyword and how thoroughly they have setup their website, achieving the #1 spot may be a daunting task.

Many marketing and seo consultants have started focusing on less competitive keywords in order to get guaranteed #1 rankings for their clients websites. There is no point in spending time and energy on ranking a website if the keyword you are using is not searched by potential customers. There should be at a very least a few hundred searches to make a “keyword” important enough to include in your website strategy.

In order to research the best keywords there are a few steps you can take:

#1 Look at what your competition is using by going to their website and clicking “view source” which will bring up their meta tags, make sure to do this on all the pages.

#2 Using the Google keyword tool type phrases you think are relevant and it will bring up similar keyword searches in that category. Also other keyword suggestion tools are out there that can do the same.

#3 Research online about the industry you are focusing and recent trends that will tell you about new topics that can be focused on.

#4 Determine what cities or geographical areas you want to target as you want to target the right audience not some one in another country or state.

Once you have compiled a list of keywords, you need to disperse them throughout the site and tweak each individual page. Meta tags are important and each different page should have an individual title. For example if i do plumbing and heating in Toronto, one page should be titled “Toronto Plumbing” and another page should be named “Toronto heating”. That way you don't repeat the same keyword over and over and at the same make your site available to as many keywords as possible.

At this point you should also optimize the content to match each page that is named uniquely and make sure your content is related to that title. Content is probably the most relevant thing you can include in your website as search engine crawlers love content especially when it is unique and fresh.

After that you should add a sitemap to your website as well as google analytics to your site in order to be able to view what people search to find you and where they came from.

Link building is what comes next as the more websites that link to you, the more your chances are of being recognized and ranking on top of the list. Make sure to be selective about who links to you and make sure they are related to what you do. You can also create free listing in several directories online, setup social media sites, and other methods of getting a link back to your site.

Following these simple steps will most certainly increase your site value and help you generate steady income from the site. We hope this was helpful and good luck with your seo campaigns! If you prefer to leave this task to professionals with years of experience Paramount Web can implement these strategies as part of it's Web Design Packages.

Stationary design for my business?

Why Do I need a Stationary design for my business?

If you're starting a business, you need a stationery design and a website.

All this means you need to design a logo immediately, business card, envelope and letterhead.

A lot of small businesses start out without it, and it makes the business look unprofessional and as if it does'nt have a vision, but this can be changed...

Services or products may wind up being modified to better match customers wants or needs. New product and service lines may get developed. You may discover, after you start making sales and talking to customers, that you're doing things in a developing way. You may be serving a different type of client than you'd originally envisioned—or solving problems you had to face with your business but you did'nt do it before because you were not well organized and prepared.

Starting out your business with your logo, stationery, and marketing materials all perfectly designed can certainly composed your brand building process and give a much professional and quality appearance to your business.

Why??? why to spend on it?

See it as an investment in your business, to atract new clients and give a better image and service to the existing ones.

You will get much better results.

For more information give us a call: 877 455 4132

http://pwebco.com